Digital agencies' best practices about modern web development, digital and inbound marketing.
What’s the holy link between metaphors and user experience?
Users react differently in the online world. While they are offline, they have more sense available to collect information and interpret the same. Virtual world limits the usage of sense and thus designing websites that enhances user experience is inevitable and imperative.
So, how would metaphors improve the content and user experience for websites?
Familiarizing the abstract concepts!
Metaphors can familiarize the audience with some of the most unfamiliar and convoluted concepts in an easy and understandable way. Icons are one of the most used metaphors on the web. We should take care though that though these icons should go in sync with the term. Especially, sites having many conceptual products can depict each of such concepts through an icon. Well, a simpler error page looks really ugly! Replacing the content for such pages with more metaphors might enhance the user experience. A humorous image with technical explanation in a light way might be liked more by the users. Metaphors can also be helpful to explain the processes.
Metaphor makes emotional sales easy!
Metaphors can trigger emotions and make the web navigation pleasurable and memorable. Apart, using metaphors on product pages especially for industries like e-commerce can fourfold the product sales. Other ways emotions can trigger is through the usage of metaphors in resources like white-papers, infographics, guides etc. Metaphors can provide additional value to the users.
Metaphors create online guerrilla marketing!
To stand out of the box, metaphors can also be used in a visually attractive way. Like marketers practice guerrilla marketing for offline campaigns promoting the launch at unexpected places, designers can use the same concept for online advertisement and web design. When we say log-in, it’s quite synonymous to a hotel check-in. Here’s one great example of the use of metaphor by Meng!
Metaphors can be in sync with the tagline, brand value proposition and overall strategy and theme.
Summing up, metaphors are the best ways to relate abstract concepts to simpler explanations, familiarize the users with products and services, trigger emotions and draw attention on specific components of the site.
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