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Deciding to Outsource – The Basics

what is outsourcing

You might have heard a lot of people in your network talking about outsourcing SEO services or PPC services, among others, and how it impacts businesses and financials. There are a lot of misconceptions about outsourcing; it’s worth researching yourself so that you don’t miss out on the opportunity to have some of your most tedious tasks managed, freeing up your in-house talent to focus on bigger ideas and client relationships.

What is the difference between outsourcing and contracting?

Outsourcing and contracting might be used interchangeably, but they are not actually the same thing. There is one pretty big fact that sets them apart, and that can help you easily determine the difference: contracting is when you hire an outside source from within your own country; outsourcing is when you hire an outside source that is not from within your country.

What types of work can I outsource?

Outsourcing is a vast industry, and there really is no limit to what you can outsource. It really depends on your specific business needs at any given time. The most well-known task that is often outsourced is, of course, customer service. You have even probably experienced this yourself when calling or messaging with a company’s customer service department. Examples of other types of work include WordPress management outsourcing, IT project services, web development outsourcing, social media marketing, and even human resource tasks.

Outsourcing is a very practical business practice, and you might be surprised to find out that most companies in the world participate in outsourcing on some level. Some companies include outsourcing as part of their long-term business objectives, while others use it as a temporary solution for individual transitions or projects.

Read about – 10 Things to Consider While Outsourcing Your Web Project

How can my company benefit from outsourcing?

There are several reasons that companies decide that outsourcing is a good plan for them. One of those reasons is that they are able to save money on labor costs because they are able to pay rates based on the local country where the workers live. It is also easy to use outsourcing because, unlike contractors, you typically don’t need to supply your outsourced team with anything but access. All they need to have is an Internet connect and you should be able to get up and running with an outsourced team. With outsourcing, you’ll have access to experts in SEO, IT, Web, Marketing and more that can not only get the job done but get it done on time. Investing in outsourcing is a smart move that can save you money, reduce your company’s risk, and keep your projects on track and successful.

How do I get started with outsourcing?

If you are thinking about outsourcing, you definitely should! You could have the benefits above or others that will help you have a more stable business. In order to determine what you should outsource, you should do an internal audit. Each company is going to have different needs, so you can’t rely on what another company has done as your roadmap. Assess which of your internal processes would be eligible for outsourcing, and consider your own comfort and security when choosing which departments and projects will be included in your outsourcing plan.

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Kevin Oskow

Kevin Oskow

Kevin is the Vice President of Client Success with the Webby Monks, a full-service outsourcing company offering services to agencies to help with overflow support. His background is rooted in search, design, development and digital/traditional marketing. Over the last 2 decades, he has helped hundreds of companies grow their business, seeing them through the hurdles that come with early success and tight budgets. With over 15 years in the agency world, he brings unparalleled knowledge and experience to every project.

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