Digital agencies' best practices about modern web development, digital and inbound marketing.
Marketers in this modern era of branding leave no stone unturned to deliver best in class external branding experience to the clients and prospects. They use a blend of media vehicles to reach out to their prospects and one of such touchpoints is a website.
Regardless of the platforms on which your website is built, certain features add value to your branding exercise. Some of these are:
Every company framing a clear picture about product, services and USPs on their websites, have a higher chance of converting visitors to customers. There needs to be enticing elements which make you stand out of the crowd and allows you to win conversions.
Call to Action:
So, what will motivate visitors to buy or use your services? It’s calls to action. Speaking it loud and making it clear to the visitors about the action you would like them to take is imperative. Calls to action gives thrust to the visitors to perform the action. There are ideal places on the website on which if these action buttons are placed, proves highly effective. Writing an effective calls to action copy requires right message, proper content, right images etc.
Measurement and Analytics:
Website success is determined through measurement of traffic and other related analytics. Analytics help the marketers to remain informed about website visitors, unique visitors, time they spend on website pages, referring sites pushing visitors etc. and these updates enable marketers to devise a strategy to increase the traffic resulting in expanded bottom lines.
Website with optimized content and right keywords rank high in the search engine results. Content optimized websites with targeted keywords have the capacity to bring right set of visitors to the website resulting into better sales. Content Optimization can happen through web pages, whitepapers, blogs etc.
Quick Contact or Live Chat:
Integrating live chat application or quick contact forms on the website can fourfold your customer acquisition efforts. If there are multiple ways a customer can contact you, it becomes easy for customers to resolve any pre-purchase queries or after sales issues.
Website Navigation is crucial and companies outsource such exercise to experts so to ensure that the navigation is really immaculate with load speed optimized pages. Professional companies involved in web design and development engineer a navigation system that can help visitors find things easily on your website. A clean menu with strategically placed links and CTA’s can boost the internal web search traffic.
Adding such simple functionalities to your website will really attract more traffic. Social sharing buttons, capture forms, landing pages, resources, responsive design of website etc. remains vital while drafting a web strategy for your company.
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