Digital agencies' best practices about modern web development, digital and inbound marketing.
Contact forms capture your leads! Contact forms pass client requirements your way! Contact forms share resources with your target audience! And, they do a lot more. There are multiple purposes for which a website owner might design a contact form however, to make it appear totally charismatic and angelic follow these 6 Do’s and Don’t’s from the Monk’s monastery.
1. Do make it interactive!
Dead contact forms made to capture the visitor information might not work well in this interactive world. Try and make it personal by sending some very clear signals like “Hey, thanks for dropping by, we are good people, talk to us, we are waiting”. This will be more enticing and attract more users to freely give away information. Brainstorm some creative ideas that can appeal straight through the visitor’s heart.
2. Don’t keep it irrelevant!
Make sure your web contact form only captures relevant information. Make it convenient for your visitors. Collecting information that doesn’t serve your lead qualification purpose might consume more time of visitors and they might plan to do away with your form which is dreadful. You can probably use conditional contact form that adds or disappears the field depending upon what your visitors decide to fill in a form.
3. Do make it vibrant!
Try and make your web form vibrant so to ensure visitors get attracted and motivated to fill the same. Ensure that the web form goes along the web persona. Use rich colours and creative design to make it more attractive.
4. Don’t just keep it as a form!
Innovate! Try and use web form as an alternative for an email. Make it simple and surrogate the need of emailing with web contact form.
5. Don’t ask for captcha!
Captchas are really powerful in ceasing spam complaints. However, just for a few complaints testing the entire human fraternity with captcha codes might be perilous and sinful. Let the process be easy and motivating rather being stubborn with the visitors.
6. Do Say who will reply!
While designing a contact form, also make sure to increase your credibility by showcasing the query owner who would be replying to the visitor’s message. If not a person, atleast the team who would be addressing the query.
Summing up, having a web form designed from the perspective of the end user will always be well received on the other side. Keeping in mind such small considerations will help you generate more qualified leads and would stick your visitors to the form.
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