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A Quick Look At Latest Updates On Facebook, Google And LinkedIn Ads For Marketers
2019 has been the year of online advertising so far, the first two quarters of 2019 have witnessed some major Google ads updates and small changes are expected to go all year round. With that said, it is going to be a busy year for marketers. As we draw a link to this long chain of updates, here are some new keys to this chain:
1) Mobile News Feed Ads On Facebook Will Shrink
It is for you, Facebook Marketers: Facebook has recently announced that from August 19, 2019, Facebook mobile feed ads will be featured in a smaller format. The size shrink will be marked by these two Facebook Ads updates:
- 3-liner Primary Text- As of now, you can display a 7-liner description to your ad copies, after which a user is prompted to click the ‘see more’ button. But, with the new update, this would reduce to just 3-lines.
- Maximum Aspect Ratio Is Reduced- Art present you can use a 4:5 aspect ratio for your mobile Facebook image and video ads, but this ratio will reduce to 4:5. The image or video feed taller than this aspect ratio will be masked.
2) Google Shopping Reviews Can Now Feature Customer Photos
New Google Ads updates bring a small modification to the shopping ads on Google. According to the latest announcement by Google, now the Shopping Ads will display the pics of customers along with their reviews on products. This comes as great news for retailers, as now users can get genuine reviews on products and this would increase the sale.
On the mobile platform, users can click on the ‘View More’ button that would direct them to the ‘Reviews’ tab. So, users can see the photos of the customers along with their ratings.
This new Google Ads update allows marketers to leverage the influence of user-generated content (UGC) through Shopping reviews.
3) LinkedIn Adds New Campaign Objectives
A recent announcement describes the ramping up of Linked Advertising. The ads platform will be adding three new campaign objectives, including – Brand Awareness, Website Conversions, and Job Applicants.
The Brand Awareness campaign objective will help marketers promote their brand by paying on a cost-per-impression basis (CPM). This will help you create a list of potential customers for your business.
- The Website Conversions campaign objective will allow marketers to incorporate a close integration between LinkedIn Campaign Manager and LinkedIn’s conversion tracking tool. Marketers can optimize their campaigns smartly based on customer actions like – newsletter sign-ups, webinar registrations, etc.
- The Job Applicants campaign objective will help HR professionals to run ads for applicant hiring goals.
- The pricing structure of LinkedIn Ads also gets updated. If you choose Website Visits as your objective, you are charged only for clicks that go to your landing page. And, if you choose ‘user engagement’ as your objective, you are charged for all the user activities that one takes through your promoted ads. These include – likes, shares, and comments, etc.
The updates surely hint that the marketing platforms are evolving significantly to help marketers advertise better and get a better reach. So, it is time to leverage these updates for your client campaigns and help your client draw great returns.